The surge in ecommerce store sales surpassing traditional brick and mortar stores can be attributed to various factors, primarily influenced by the COVID-19 pandemic. These reasons include:
1. Heightened Convenience: Ecommerce stores offer unparalleled convenience, allowing customers to browse and purchase products from the comfort of their own homes without the need for physical travel.
2. Expanded Global Reach: Unlike brick and mortar stores that are typically confined to a local or regional customer base, ecommerce stores possess the ability to reach customers worldwide, thereby broadening their potential market.
3. 24/7 Availability: Ecommerce stores operate round the clock, enabling customers to shop at any time that suits them. In contrast, brick and mortar stores adhere to specific hours of operation, limiting accessibility for some customers.
4. Lower Overhead Costs: Ecommerce stores generally incur lower overhead costs compared to brick and mortar stores. This reduced expenditure often translates into competitive pricing, benefiting customers with lower product costs.
5. Personalized Shopping Experience: Leveraging data and analytics, ecommerce stores can deliver personalized shopping experiences. By utilizing customer information, these platforms can offer tailored product recommendations and targeted promotions, enhancing customer satisfaction.
It’s essential to acknowledge that while ecommerce stores have numerous advantages over brick and mortar stores, there are still certain products and services that may be better suited for physical retail. These include items that customers prefer to experience firsthand before making a purchase decision.